Welcome to the frequently asked questions webpage, in which organic search engine optimisation knowledge is shared to help you make informed choices. Within this section, we will be reviewing SEO Keywords and what they can do for you.
SEO Keywords (also known as SEO keyphrases) are essential when optimising a website for search engine popularity. Web Surfers, when using a search engine to locate a service, will input a series of keywords. This, for example, could be: “Five Star Hotels in London”. The following image is a screenshot of a typical web article with highlighted keywords:
Crucially, a website will only appear high on the search engine result page (or SERP) if the chosen keywords appear within the site’s content. As you can see, the SEO keywords are intelligently scattered throughout the article. This is crucial, as search engines are suspicious of any “keyword cramming” tactics. With any organic SEO technique, balance is crucial.
With the correct positioning and choice of SEO keywords, a website can attract more customers. By researching the marketing strategy and key services of a business, SEO Copywriters can create a tailored keyword strategy for each and every client.
Want to Learn More?
If your queries remain unanswered, you will find more topics below - please click on the question that interests you.
If your questions remain unanswered, get in touch.