If you work in the marketing industry, you may have heard of Wishpond – the tool, the myth, the saviour. Well, let it be a myth no more as we delve into the wonder that is Wishpond!
Its popularity has catapulted over time and many business marketers seem to be raving about it. So, to address the main question being asked – what is it? Well, the short answer is that Wishpond is a marketing suite for retailers and brands alike, with 40+ analytics, sales and payment and collaboration apps.
Still frowning? Although this is a great dictionary definition, we know what most of you will be thinking…
But what actually is it?
So, here’s the long version - Wishpond is an all-in-one suite that includes over a dozen apps for marketing, including photo competitions, showcasing Pinterest boards and social commerce (and adding them to e-commerce websites).
It basically helps you out with everything that takes time, effort and serious concentration when – let’s face it – you have more important things to be doing. And it makes them super simple with no drains on your time. Sounds pretty great already, doesn’t it?
Their apps can be used on Facebook, through email or on websites - both standard and mobile.
Wishpond very much advertises itself as empowering to retailers and brands, aiming to attract customers and engage with them, eventually growing the amount across all channels. And, yes, of course they would say that but – actually – the reviews seem to agree.
Want to know more? Watch this introductory video...
So, what’s included?
Wishpond comes with a great deal of benefits, landing pages being one of them. Using Wishpond, you can create landing pages - that will be mobile responsive - in minutes and even use A/B testing.
If you're new to landing pages, watch this explanation...
You can also help to boost the amount of website visitors that become leads, by using website pop-up forms. And, speaking of forms, you can embed lead-generation forms into your website or even your blog, with the help of Wishpond.
Additionally, this ‘marketing suite’ is perfect to help you with competitions and promotions, via social media. This includes, but is not limited to, photo competitions and Instagram hashtag contests.
It can also help you out with your email marketing - by being able to trigger and personalise emails to leads based on activities and personal details - which, as all marketers know, is like finally finding gold after spending years in a gold mine. Furthermore, there is an option to view the website activity and emails opened by leads!
So, since this all sounds like a dream come true, the next question to address will be…
How much is it?
You can sign up for a 14 day free trial of any version of Wishpond but, as with anything so highly rated, then you’ve got to start paying.
The basic version is $44 (around £30), the pro version is $77 (around £54) and the supreme version - Growth - is $129 (around £90.59). With each updated version of Wishpond, the amount of users and leads are increased, so the additional money is well worth it.
Has it got good reviews?
The vast majority of reviews for Wishpond are phenomenal. Many professional reviews have stated that Wishpond ‘takes the guess work’ out of extremely important lead generation and analytical research.
It’s even gaining amazing reviews from the smallest of start-up companies who have found it useful and accessible too (due to its free trial and being much cheaper than its competitors)!
One of the features that has received an increased surge of insane positivity is the landing page. Many have emphasised just how useful Wishpond is at getting the perfect balance of bold but not too in your face - which can take a lot of time and effort if you do it yourself.
Reviews from the general public include "amazing support - super helpful and cheap", "always felt truly supported", "I love Wishpond, it’s as great as the really expensive ones" and "always ready to give the best advice".
Justin at TeenMINDS reviewed the product by saying that they were searching high and low for the support to make their dream a reality and, evidently, Wishpond "was the answer". They concluded their review by saying that thanks to the support and programs at Wishpond they "were able to create contests and spread the word".
Another useful review is Alexey A. from SVK Designs who said that they created landing pages and got good results. They describe Wishpond as "simple, user friendly, but powerful" and then go on to say that they were sold by the A/B testing and the mobile optimisation of the landing pages. They even promise to use Wishpond again soon!
A very highly rated marketing suite seems to come across in these reviews – Wishpond seemingly helps you get your company/business out there and they certainly seem to have incredible customer service.
According to recent statistics, most businesses using Wishpond are in the USA, the UK, Canada, France, Germany, Italy and Australia. They also seem to be gaining shares in WordPress and Joomla.
So, should I get it?
It’s got great reviews and a lot of great benefits and if you don’t have the time or the means to create your own – perfectly poised landing pages – or need help with social media competitions – it would definitely seem as though this is the marketing suite tailored to you.
In addition, it is portrayed as the easiest way to generate and manage leads which, in turn, will help a business to thrive. They advertise themselves as ‘the complete platform for marketers’ and there are yet to be any reviews found to taint this reputation.
In conclusion, Wishpond is a fantastic tool to help businesses grow and every business should be thinking about signing up … at least for the 14 days free trial. And, after that, who knows ... you might want to treat yourself to a paid version after all.
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