When it comes to article marketing, SEO (or search engine optimisation) cannot be overlooked. Throughout this blog post, we will be exploring SEO Articles and what they can achieve for you and your company.
The Nitty Gritty of Article Marketing
Article marketing is a form of advertising in which businesses produce articles relevant to their particular industry. Articles are typically distributed to article directories and websites or blogs. The purpose of distributing articles in this way is to improve a websites search engine rankings through backlinks. Other benefits of article marketing include increased exposure, greater brand awareness and improved traffic numbers.
In any article marketing strategy, less is more. Writing several really strong, quality articles and distributing them to a limited number of top article directories will return the greatest rewards. The controversial method of submitting one article to hundreds of directories in the hope of gaining many backlinks has been made redundant by recent updates to Google’s search engine algorithm. We discuss this in greater detail in How Google’s Infamous Panda and Penguin Updates Have Affected Article Marketing.
As a result of the limited release, articles must be optimised for maximum search engine impact. Optimised articles get higher rankings on the search engines, which means they are found more, read more and re-published more.
How to Optimise an Article for Maximum Search Engine Impact
Article optimisation is about attraction. Search engines are attracted to fresh, relevant content. What does this mean?
Firstly, they are addicted to everything new. After all, today’s news is tomorrow’s chip paper. Secondly, a search engine will only suggest a webpage to its users if the content matches the search term used – this is called relevancy. The quality and relevance of the keywords used in your article will determine whether your article will appear on the first page of results or the last. As you can imagine many keywords have become highly competitive, making it much more difficult to rank. The key is research - find popular search terms with minimal opposition. Article optimisation is tactical. If you can’t compete for the most popular search terms, you must find a way around.
Best practices for using keywords:
The Importance of Being Optimised
Optimising an article is necessary if you wish to rank highly on search engines. When a web surfer enters a search query into Google, they expect relevant results, fast. Nearly 90% of all click-through traffic takes place on the top ten results, indicating that the majority of surfers use only the first page. Ranking on the first page of results will guarantee you a large amount of organic traffic, but ranking as the top result will benefit you even further. Web surfers click on the top Google result 36% of the time. When you consider that a site ranking 15th for the same search result receives a click-through rate of only 1.2%, the importance of article optimisation becomes clear.
SEO is crucial for any article marketing strategy – without it, you could get lost in the highly-competitive crowd. Contact Hello SEO Copywriting today to see how we can help you build an effective strategy.