Facebook is the behemoth of social networks. For businesses, it presents a unique chance to directly reach out to your audience - whether you’re a sole trader, SME or international corporation.
However, Facebook marketing is far from easy. In fact, it takes a great deal of creative thinking and effort to make your campaign a success. Is your business holding its own on Facebook?
What is Success?
Before you even set up your Facebook business page, you’ll need to determine your key indicators of success. Are you looking for more engagement with your clients? Do you want to hear their opinion about new products or services? Are you looking to promote special offers and sales campaigns, or do you want to drive traffic to your company blog?
By establishing your reasons for using Facebook in the first place, you’ll be in a position to form a clear strategy - using great content, paid-for advertising or exclusive offers to achieve your goals.
The Challenges of Facebook Marketing
If you’ve set up a Facebook page and have achieved very little in doing so, you’re not alone. Facebook presents a great deal of marketing challenges for businesses, which can stand in the way of genuine success. If your Facebook page is failing to help you achieve your marketing goals, here’s what could be standing in your way:
Is Your Business Holding its Own?
By monitoring your Facebook page closely, you’ll be able to determine the success of your campaign. Look at key statistics in relation to your goals - if you want to extend your customer base, how many likes is your page gaining each month? If you want the opinions of your customers, how many comments are your posts gaining? If you want to promote special discounts, how many offer codes are being redeemed? If you’re not reaching your goals, it’s time to reassess your approach.
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