Article marketing has many benefits - it is an enormously effective way to promote a business and its services. Article marketing is suitable for businesses of any size, in any sector and it is extremely cost-effective. To demonstrate the possibilities of article marketing, we have collated a list of the top ten benefits.
1) Exposure, Exposure, Exposure
Article marketing is an effective way to spread the word about you and your business. It is also great for building credibility and respect as an expert in your field. But in order to gain this credibility and respect you must…
2) Impart Valuable Knowledge
Providing people will valuable content builds trust in you and your company. An article directory with high volumes of traffic is a great platform to publish your valuable knowledge and reach readers who may not be aware of your website or blog. If you provide really great content you will leave a lasting impression and people will remember you when they require your services.
B2B Marketing Insider reports that less than half of vendor content is useful and vendors who produce low-value content are 27% less likely to be considered and a huge 40% less likely to win the business.
3) Brand Awareness
Ezine, the top article directory, has an enormous volume of site visitors every day. Submitting your article to this directory is an effective way to increase brand awareness. Publishing an article on Ezine may also mean other websites feature it along with your website details and contact information. These websites have their own audience, who will now be aware of you and your brand.
4) Increased Site Traffic
Article marketing increases traffic to your site through backlinks from directories and other websites who have now published your article. Every article you publish on websites other than your own should include a resource box. The resource box provides vital information such as your website URL and contact details. This information allows people to find you when they like your article.
5) Promotes Your Services
By providing your expert advice through articles you can subtly promote your products and/or services. Always avoid the hard sale in article marketing and save any direct reference to your business for the resource box.
6) Gain New Customers
Article marketing will gain you new customers. It will also serve as a reminder to previous customers of your existence. We all use Google for advice and answers, whether we want to know how to tie a knot or which eReader to buy. Through article marketing you can provide the answer and impress consumers with your tech knowledge or knot tying abilities. This will encourage them to click through to your website and buy from you.
7) Improved Search Engine Rankings
Articles submitted to a directory with a good page rank and high visitor numbers is great for SEO as search engines look for quality links to your website when determining your ranking.
When publishing articles to other sites it is important to ensure you have equally great articles on your own site too. These will help to improve your search engine rankings, particularly if they are optimised. Read our blog post about article optimisation for more information.
Article marketing is extremely cost-effective, particularly as submission to article directories is free. The benefits of article marketing can be extremely rewarding for very little outlay.
9) Long-Term Results
Articles will remain on directories for many years while high-quality articles may remain in circulation on other websites for many months, or for as long as the topic is relevant. Article marketing provides you with an ongoing steady stream of traffic.
10) Directly Target Your Audience
With many forms of marketing, targeting your audience can be difficult. With article marketing you can use keywords and relevant content to target potential customers. When a web surfer enters a search query they will be using specific terminology (keywords), by using these keywords you gain a better chance of reaching your target audience.
Article marketing offers many appealing benefits, but writing a quality, valuable article can be daunting. Hello SEO Copywriting can do the hard work for you; we pride ourselves on using tested article marketing practices that will reap all these benefits and more.