Our new year’s resolution was to give our website an up-to-the-minute makeover and we’re delighted to announce that it’s gone live! The new Hello SEO Copywriting website is sleek, polished and more user friendly than ever.
So what’s new in 2015? Here’s a sneak peak at what we love the most…
A brand new logo
Clean, modern and easy to read, our website was bought to life by the HMTL gurus at divtagtemplates.com. If you’re on the search for a swift support team, exceptional customer service and a galvanising finished product these are your guys. Keep an eye out for responsive mode which is set to be rolled out later this year.
Some websites focus entirely on aesthetics and give little thought to the overall user experience. Rookie error. The new Hello SEO Copywriting website is underpinned by elements that enhance engagement, increase browse times and optimise every conversion opportunity.
Our main source of inspiration was a fascinating study carried out by Positionly, which you can find on the CrazyEgg website. The blog is based on the theory that ‘humanisation is the new optimisation’ and highlights the ways that web designers can use human elements to supercharge web pages.
These include pictures (these are proven to increase engagement by over 12%), short and strategic content, simplistic design and the incorporation of a commitment-free call to action option.
Here is an example from our Tour page...
We’re a team of self-confessed copywriting buffs, so it was only natural that our original site was packed full of copy. After all, when it comes to copy, more is better, right? Not really, no.
Our new site has trimmed content right down to the bare minimum, making it easier for readers to skin and digest. It’s relaxed, to the point and written foster personal relationships with our clients. Our aim was to produce copy that is simple, quick and easy.
A personal tour
Want to know more about Hello SEO Copywriting? Our new Tour webpage features a whirlwind introduction to the site and covers the big questions, like: who are we, what we do and how we can take your SEO strategy to the next level.
We hope you like our new website. Check it out for yourself and tell us what you think in the comments..
We’d be very grateful if you’d help our blog grow. Please spread the joy by emailing it to a friend, or sharing it on Twitter or Facebook. Thank you!